Today social media has become such a powerful tool that there are everyday 2.3 billion active users doing business. But to run a successful business you need to optimise your social media with your main goals. The best technique to optimise your social media goals is to create a compelling call to action which will have a great impact on the reader who will read your content.
Before going ahead it’s important to make it clear what a CALL TO ACTION means?
It is clear by the name CALL TO ACTION means Linkr Posts that encourages the user or reader of your content to take some action in the form of signing up a form for your mailing list or to encourage them to visit your website. Basically it is a region of the screen that drives the reader to click to get engagement with the brand. It can be in the form of a button or an image but mostly it is in the form of button. An effective CTA can be extremely successful on any social media platform. Like on Facebook adding a CTA button can help you to increase the click through rate by 285%.
CTA’s are a critical part to run a successful online marketing strategy
You don’t need to use call to action everywhere as all the types of content don’t require it. Always remember to use the call to action where your goal is to motivate the person into a deep engagement.
If you don’t use this valuable feature then you may miss the valuable sales than can make your business successful. Without it you’re your social media marketing is will be only branding. To generate a lead and convert it into conversion you need to make your social media call to action more effective.
You can use call to action at different levels of marketing depending on the goal you want to achieve. For example: using it in your tweets to encourage people to click the link to read your blog post or you can use it in your website to sign up for your newsletter or to download an eBook or to purchase a product.
Now the main thing is how to create a successful call to action. Here we are going to discuss about the proven methods to make your call to action effective.
1. Determine your business goals
The marketing techniques that you are going to use in your business depend on the goals you want to achieve. To reach your goal you must have some marketing objectives like:-
Increase in sales
Drive traffic to your website
Increase your brand awareness
To have these objectives it would be much easy for you to decide what type of CTA you want. For example: if your objective is to increase the brand awareness then you should offer some interesting advice to encourage people to view and interact with your post. This could be in the form of retweet on Twitter or a share on Facebook. CTA’s can be used at all marketing levels i.e. getting your audience to connect on social media—to make them turn into a customer. So, for every step along the way you can develop a effective call to action.